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Finding a partner helps many peoples' lives feel complete. Sometimes finding the perfect date means seeking assistance from an experienced matchmaker or relationship expert.
If you find that either one of those situations rings true for people you know, consider starting a dating services business that helps people meet potential life partners. You can open and operate this low-cost start-up business from home, if you have a private home office where you can meet with potential clients to discuss their dating needs and preferences.
Research the dating industry to get an idea of the types of services and products these businesses offer to people who are navigating the dating scene. You may elect to help recent college graduates find dates with other recent graduates, your business could help women over 50 find dates or you may set up a dating service that targets professional men who own their own businesses.
Research your local market to see if there are other dating services that target a similar market. Find out what services they offer, where they advertise and their approach to attracting clients. Come up with ways to differentiate yourself, whether through pricing, offering varied services or creating an exciting personality for your dating services business. Come up with a list of services you plan to offer.
You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a How to start your own speed dating business date, assist clients with selecting body-appropriate wardrobes or host speed dating events.
As a cost to each service you provide; whether you charge per hour or per service, having pricing guidelines is essential. Use your research to come up with a clever, attention-grabbing name for your dating services business. Contact your local Chamber of Commerce to find out if there are special s or permits you need before you open your dating services business.
Find out how to register your business as a legal entity in your state and get your company registered. Purchase general liability business insurance to protect your company from potential litigation. Every date you set up may not go as planned, and not every client may feel that he got the services he paid for. If possible, opt for a location that has a private entrance separate from the rest of your home. Hire a web deer and a graphic de to create marketing pieces for your dating services business.
You need a logo, business card template, brochures, a website and a blog, all appropriate to your business. Go for a light-hearted de scheme rather than something ultra-serious. Promote your dating services business to your target market through online and offline advertising. Attend events that your target customers frequent, whether business and networking meetings, the library or coffee shops.
Pitch dating stories that include tips and advice to local print publications and blogs to begin positioning yourself as a dating expert. Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications. She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications de at University of Baltimore. By Miranda Brookins. Related Articles.How to start your own speed dating business
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